Business English Study - inspiring students & teac

Business English Study - EASYJET - how to strategize (advanced level)

What strategy did EasyJet use to grow the company? (MP3 & FILMS are FREE to use. For PDF study...

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Business English Study - ART of WAR - how to negotiate (intermediate level)

How can a 2,000 year old book help with negotiations? (MP3 & FILMS are FREE to use. For PDF...

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Business English Study - JAY Z - the businessman (advanced level)

Jay Z is an international star and successful businessman. What is his secret? (MP3, VIDEO are...

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Business English Study - BLACKBERRY - boom and bust (elementary level)

What went wrong at BlackBerry? (MP3 and VIDEO are free to use. Subscribe for the LESSON and audio...

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Business English Study - NOKIA - how to connect with people (advanced level)

How does Nokia connect with people? (MP3 and VIDEO are free to use. Subscribe for the LESSON and...

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Business English Study - IKEA - the reason for success (elementary level)

What is the reason that makes IKEA so successful? (MP3 and VIDEO are free to use. Subscribe for...

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Business English Study - SMEG - negotiation styles (intermediate level)

What makes a SMEG product special? (MP3 and VIDEO are free to use. Subscribe for the LESSON and...

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Business English Study - PORSCHE - how to create a desirable product (advanced level)

How does Porsche create desirable products? (MP3 and VIDEO are free to use. Subscribe for the...

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Business English Study - YOUTUBE - selling the business model (advanced level)

Why did Google pay $1.65 billion for YouTube? (MP3 and VIDEO are free to use. Subscribe for the...

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Business English Study - JACK MA - how to build trust (intermediate level)

Jack Ma founded Alibaba in China. It’s an e-commerce site. How did he build the trust? (MP3 and...

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Business English Study - RYANAIR - air travel revolution (elementary level)

Ryanair revolutionised air travel in Europe. What was the business model? (MP3 and VIDEO are free...

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Business English Study - DYSON - believe in your business (advanced level)

James Dyson needed a lot of self-belief to be a success. What is his story? (MP3 and VIDEO are...

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Business English Study - LEICA - focus on the business (advanced level)

Leica suffered with the arrival of digital cameras. Can it compete and can it survive? (MP3 and...

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Business English Study - NIKE - a winning mentality (advanced level)

Nike competes across the globe in the sports market. Does it win? (MP3 and VIDEO are free to...

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Business English Study - GUCCI - how to save the brand (intermediate level)

Gucci was in trouble. How did the management save the brand? (MP3 and VIDEO are free to use....

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Business English Study - APPLE - think different (elementary level)

What makes Apple different from other companies? (MP3 and VIDEO are free to use. Subscribe for...

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Business English Study - JOHNNIE WALKER - how to innovate (advanced level)

Johnnie Walker whisky has been innovating for over 200 years. How? (MP3 and VIDEO are free to...

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Business English Study - ESTEE LAUDER - how to improve sales (advanced level)

Estee Lauder started her company with nothing and made millions. How did she do it? (MP3 and...

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Business English Study - RUPERT MURDOCH - ruthless business (elementary level)

Do you need to be ruthless to succeed in business? (MP3 and VIDEO are free to use. Subscribe for...

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Business English Study - ZARA - how to succeed in the fashion industry (elementary level)

Zara is a global success. How did the company succeed? (MP3 and VIDEO are FREE to use. Subscribe...

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