Business English Study - inspiring students & teac

Business English Study - NINTENDO - why innovation is important (elementary level)

Nintendo needs to innovate quickly. Why is that? (MP3 and VIDEO are FREE to use. Subscribe for...

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Business English Study - ASTON MARTIN - how to negotiate (intermediate level)

Aston Martin is a famous car brand. How does it maintain a public image? (MP3 and VIDEO are FREE...

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Business English Study - YOUTUBE - a new business model (elementary level)

YouTube began in 2005. Why is it so successful? (MP3 and VIDEO are FREE to use. Subscribe for...

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Business English Study - FENDER & GIBSON - compete or diversify? (advanced level)

Fender and Gibson are world famous for guitars. Is it time to diversify? (MP3 and VIDEO are FREE...

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Business English Study - THE BEATLES - how to utilise the long tail (advanced level)

The Beatles continue to generate huge profits. How is that possible? (MP3 and VIDEO are FREE to...

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Business English Study - LLOYD’S of LONDON - tradition and trust (intermediate level)

Lloyd’s of London began insuring ships in 1691. How has it survived so long? (MP3 and VIDEO are...

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Business English Study - PORT of SHANGHAI - size matters (intermediate level)

The Port of Shanghai is the largest in the world. Why does size matter? (MP3 and VIDEO are free...

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Business English Study - MAERSK - how to connect (intermediate level)

Maersk is a global shipping company with big plans. What are they? (MP3 and VIDEO are free to...

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Business English Study - LANCE ARMSTRONG - winning at any price (advanced level)

Lance Armstrong has destroyed his reputation. What about his business? (MP3 and VIDEO are free to...

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Business English Study - HARLEY DAVIDSON - how to build a reputation (intermediate level)

Harley Davidson is known around the world. How did it become a famous brand? (MP3 and VIDEO are...

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Business English Study - LONELY PLANET - business travel (intermediate level)

Lonely Planet is a travellers’ guidebook. But is it for everybody? (MP3 and VIDEO are free to...

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Business English Study - TWITTER - new ways of communicating (advanced level)

Twitter has a global market. What is the attraction? (MP3 and VIDEO are free to use. Subscribe...

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Business English Study - MINECRAFT - how to build a business (elementary level)

Minecraft is an international hit. What is the attraction? (MP3 and VIDEO are free to use....

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Business English Study - COCA COLA - how to become a global brand (elementary level)

Coca-Cola is a global brand. Why is that? (MP3 and VIDEO are free to use. Subscribe for the...

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Business English Study - GRAMEEN BANK - trade not aid (intermediate level)

Grameen Bank gives loans to the poorest people. Why take the risk? (MP3 and VIDEO are free to...

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Business English Study - METRO INTERNATIONAL - is it old news? (advanced level)

Metro International is the world’s most read newspaper, but is it old news? (MP3 and VIDEO are...

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Business English Study - PAYPAL - how to spot business trends (advanced level)

PayPal is ahead of the game in the mobile retail market. How did it spot the trend? (MP3 and...

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Business English Study - BILL GATES - how to present your ideas (advanced level)

Bill Gates has a vision. How does he present his ideas effectively? (MP3 and VIDEO are free to...

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Business English Study - BEN & JERRY’S - how to be an entrepreneur (elementary level)

Ben & Jerry started their company because they liked to eat ice cream. Is this a good reason?...

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Business English Study - LEGO - how to survive in business (intermediate level)

Lego faced strong competition from computer games. How did it survive? (MP3 and VIDEO are free to...

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