Business English Study - inspiring students & teac

Business English Study - ADIDAS & PUMA - how to compete (intermediate level)

Why do Adidas and Puma compete when cooperation is more useful? (MP3 and VIDEO are free to use....

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Business English Study - RED BULL - marketing techniques (elementary level)

What makes Red Bull so famous? (MP3 and VIDEO are free to use. Subscribe for the LESSON and audio...

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Business English Study - STARBUCKS - is it only the coffee? (intermediate level)

What makes Starbucks so successful? (MP3 and VIDEO are free to use. Subscribe for the LESSON and...

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Business English Study - SANTANDER - threats and opportunities (advanced level)

Banco Santander Group has threats and opportunities. But what are they? (MP3 and VIDEO are free...

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Business English Study - EASYJET - how to promote a company (intermediate level)

EasyJet is a major airline in Europe. How did it promote its brand? (MP3 and VIDEO are free to...

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Business English Study - GUCCI - why buy people the brand? (advanced level)

Gucci products are very expensive, so why do people buy them? (MP3 and VIDEO are free to use....

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Business English Study - VODAFONE - business communication (advanced level)

How does Vodafone communicate with its customers? (MP3 and VIDEO are free to use. Subscribe for...

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Business English Study - BANG & OLUFSEN - how to improve listening skills (advanced level)

Does Bang & Olufsen listen to its customers? (MP3 and VIDEO are free to use. Subscribe for the...

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Business English Study - GOOGLE - how to make a profit (elementary level)

Google dominates the Internet, but how does it make a profit? (MP3 and VIDEO are free to use....

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Business English Study - EBAY - how to build trust in business (advanced level)

eBay is a global business. How does it succeed? (MP3 and VIDEO are free to use. Subscribe for the...

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Business English Study - ZARA - how to develop a successful strategy (intermediate level)

What are the secrets to Zara’s success? (MP3 and VIDEO are free to use. Subscribe for the LESSON...

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Business English Study - SAP - how to focus on a market (intermediate level)

How does SAP target its market? (MP3 and VIDEO are free to use. Subscribe for the LESSON and...

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Business English Study - SWATCH - business timing (elementary level)

Why was the time right for Swatch? (MP3 and VIDEO are free to use. Subscribe for the LESSON and...

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Business English Study - VIAGRA - does it make a profit? (advanced level)

Is the drug profitable or is it a myth? (MP3 and VIDEO are free to use. Subscribe for the LESSON...

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Business English Study - The BODY SHOP - successful businesswomen (intermediate level)

Anita Roddick built The Body Shop into a global empire. How did she do it? (MP3 and VIDEO are...

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Business English Study - WIKIPEDIA - websites that work (elementary level)

What makes Wikipedia a great website? (MP3 and VIDEO are free to use. Subscribe for the LESSON...

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NINTENDO - importance of innovations (advanced, updated April 2012)

Nintendo has been successful with its innovation. What is coming next?

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KODAK - business mistakes (advanced, updated March 2012)

Kodak is an innovator and market leader. So why did it ignore the digital revolution?

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Business English Study - FNAC - how to protect the business (intermediate level)

Fnac wants laws to stop Internet file sharing. Can it stop piracy? (MP3 and VIDEO are free to...

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VIRGIN - business advice (advanced, updated March 2012)

Sir Richard Branson, CEO of Virgin, gives some advice to entrepreneurs.

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