How did you get into copywriting? What steps did you take? What are some best tips for copywriting on websites?
In this podcast episode, Joe Sanok speaks with Kimberly Weitkamp about her copywriting journey and the best copywriting tips for your website.
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Meet Kimberly Kimberly is a successful Martketing Strategist, Conversational Copywriter, and co-host of the podcast Chatting with Copywriters. She created the conversion method to create long-term motivators of a business.
Visit Kimberly’s website, or connect with her on LinkedIn.
In This Podcast Summary In this podcast episode, Joe Sanok speaks with Kimberly Weitkamp about her copywriting journey and the best copywriting tips for your website.
How did you get to this point? Kimberly was teaching English to Spanish high school students and wanted to get out of it. She had written a few travel articles and then stumbled into copywriting. She wanted to help people to build their businesses with words. She wanted to turn complex ideas into easy to explain words, to help explain what they’re doing easily.
What steps did you take? Researching through some writing travel articles, she came across an article that was by a full-time copywriter. She was interested and decided to get the certification. Now, she dives into the project-specific tasks such as email marketing and online website copy.
She then began building up her networks with events and conferences, to find out what’s going on in the industry and find clients. A tip is to look at the lineup of the event and you can automatically see topics that attendees are interested in. This way you can easily find ideas people are naturally interested in.
Look at the names of those speaking too, to give you a start with networking. Network with people on LinkedIn and see what people are up to. It’s a warmer introduction for people.
What are some best tips for copywriting? Resonate with your clients. Kimberly is a firm believer in marketing and building relationships with your marketing and website copy. Marketing should be all about marketing helping your audience where they are. They know they have a problem and are looking for a solution. If you can create content that answers their question as a solution they’re more likely to follow you on the business journey.
You have 8 seconds to convince someone to choose you on your homepage and decide if they’re in the right place. In those 8 seconds, you need to be able to say who you are, why you can help and why the reader should stick around. This can come from a good header line that can state all of that. It’s a way to draw in the right kind of people you want to work with. If it’s not what they’re looking for, they’ll leave and you want them to do that too. You want to target people who are directly your target audience/
Provide a great customer journey on every page on your site.
Be you! Don’t be the guru you found a template for or corporate slang. Put yourself into your marketing, it helps it make it more personal and they can see you as an actual person.
What is the best use of an hour? Do the 8-second test on a competitor’s website and see if you can answer the questions. Then do it on your own. Get specific and think of the best people as your clients and create some avatars that can help those potential clients. Find out what they want to know first and create a path to another page that answers one of those questions.
You are the reason your clients choose your business so it’s really important that your personality is a part of your marketing. Make sure to change it to sound like something you would say!
Useful Links: A Full Brand Strategy for a Private Practice | Branding Series with Sam Carvalho 5 of 5 | PoP 421
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Meet Joe Sanok
Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners that are growing their income, influence, and impact on the world. Click here to explore consulting with Joe.
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