Episode 019: A Twist of the Wrist with Keith Code

In this episode I talk with retired motorcycle racer, author, inventor, entrepreneur and founder of the California Superbike School, Keith Code. Keith and I talk briefly about his early days of motorcycle racing, and then how he came to start training riders in 1976 with his "Keith Code Rider Improvement Program". Keith goes over the fact that no one was doing motorcycle coaching at the time that he started his program. At first he wasn't sure if he could teach others as he didn't consider himself to be a very good student. But after doing the Student Hat Course developed by L. Ron Hubbard, Keith found that he now understood the barriers that people run into when learning and studying a new subject. He also found out that not only could he learn, but that he had actually become a very good student, and that he also now had the understanding and communication skills to teach others as well. Keith personally trained and coached Wayne Rainey, one of the founders of the MotoAmerica motorcyle racing series, and winner of the Daytona 200 and three time winner of the 500cc World Championship. We talk about how Keith taught himself physics and engineering so he could understand the dynamics of how motorcycles work and apply that to help motorcycle racers and road riders improve their riding skills both on and off the track. All of this led to the founding and great success of the California Superbike School. The rest, as they say, is history and now celebrating its 40th year in operation, the school has 100 coaches and students around the world in 13 countries including parts of Europe, the Middle East and Asia, such as India, Scandinavia, Italy, England, Australia, New Zealand, Malaysia, Taiwan, China and the Philippines. Keith has personnally trained 130,000 riders and his school has trained 200,000 riders worldwide. In Keith's school, everyone improves, guaranteed. If someone feels they haven't improved, they are given additional training free of charge.
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