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From Idea to International Acclaim - Emily Bendell, Bluebella
  • 24/05/2019
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From Idea to International Acclaim - Emily Bendell, Bluebella

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Descripción de From Idea to International Acclaim - Emily Bendell, Bluebella

Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena, talks with Emily Bendell, Founder and CEO of international lingerie brand Bluebella, about raising £2.1 million through angel, government-match and crowdfunding. Emily talks raising on a pivot, hustling to find an investor audience and reframing the question of having a family.
Lingerie entrepeneurship may not be the traditional career for an Oxford PPE grad. But Emily wasn't scared to buck that trend with an underwear business for and by women. From a small direct selling model to a global, profitable success, she's steered her business from strength to strength.
In this episode you’ll discover…
• The highs and lows, ins and outs of raising capital when you’re pivoting a business
• How hustling to find the right investor audience is crucial when you’re peddling a provocative, female focused product
• Why we need to reframe the question of having a family to acknowledge the power of motherhood and the father’s place in the family
For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/

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podcast investment fundraising women entrepreneurs body confidence

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