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How does the Head of Brand Advertising at Amazon Business think about Demand Gen? 🤔 | Episode #2
  • 07/08/2020
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How does the Head of Brand Advertising at Amazon Business think about Demand Gen? 🤔 | Episode #2

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Descripción de How does the Head of Brand Advertising at Amazon Business think about Demand Gen? 🤔 | Episode #2

How does the Head of Brand Advertising at Amazon think about Demand Gen? 🤔


Well... I've only gone & interviewed him.


In this episode of the Brand Is Demand podcast with Rick Buie - we talked about:


➡️ The common misconceptions B2B marketers have when it comes to driving REAL demand + why the old model is broken.


➡️ How to go about measuring "brand marketing" activities.


➡️ How to get internal buy-in from the C-level to try out some of these more "brand" driven strategies (particularly when they're stuck in the old model)


➡️ Advice to new B2B marketers/young startups around driving demand + Rick's favourite examples of B2B/B2C companies crushing it with the demand & brand game. 


If you to connect with Rick 1-on-1, here is the link to his LinkedIn:

https://www.linkedin.com/in/rickbuie/

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