Love Them Or Hate Them, Press Releases Can Still Deliver Value
In a LinkedIn post, Techcrunch Sr. Enterprise Editor Frederic Lardinois lamented the...
19:02
FIR #399: No More Cookies For You
Google is ending third-party tracking cookies on Chrome, the last of the major browsers to take...
19:23
ALP 226: Should your agency sell itself as a fractional CxO to clients?
Chip and Gini discuss the intricacies of fractional leadership roles within clients. They share...
21:22
FIR #398: The AI Version of Your (or Anybody’s) Voice
Artificial intelligence (AI) is making significant strides in various domains, and voice...
19:54
FIR #397: Some Thought Leadership on Thought Leadership
“Thought leadership” is a term that gets bandied about a lot. (A Google search for the term...
22:08
FIR #396: Will AI End Google’s Search Dominance?
AI-powered tools like Perplexity are replacing Google as the go-to search resource for a growing...
22:18
CWC 98: Storytelling and a helpfulness mindset for agency owners (featuring Kristian Alomá)
Author of Start with the Story: Brand-Building in a Narrative Economy, Kristian Alomá knows the...
31:44
ALP 225: Accepting equity as payment for agency services
Start-up clients may not have the funds to pay you, but still need service, so why not consider...
17:57
FIR #395: Extra! Extra! Read All About It! (In Print!)
We have expectations from our use of social media, but in two recent studies, there is evidence...
01:21:59
Circle of Fellows #102: Research, Plan, and Manage Your Communication Career
Maintain a flexible approach to professional growth by joining IABC Fellows as they explore key...
01:00:00
FIR #394: Marketers, Boards, and AI
Companies whose boards include a member with marketing experience deliver higher investor returns...
20:59
ALP 224: Get over your fear of hiring employees
In this episode, Chip and Gini discuss the fear of hiring employees, the implications of using...
23:02
FIR #393: Will Jinfluencers Eclipse Traditional Journalism?
A new type of influencer, known as “Jinfluencers,” is emerging in the media landscape. These...
15:14
CWC 97: Agency salary and compensation trends in 2024 (featuring Nicholas Petroski)
In this episode, Chip talks with Nicholas Petroski, founder of Promethean Research. Chip and...
27:19
FIR #392: Going Below the Surface into Dark Social Media
Unsavory and nefarious things happen on the Dark Web. But the Dark Web and Dark Social Media are...
16:26
ALP 223: Handling frustration as an agency owner
Employee complaints? Accountable only to yourself? Trying to create a work culture? Welcome to...
19:43
FIR #391: Match Group Swipes Right on AI-Generated Press Release
Match Group wanted the world to know it had secured 1,000 business licenses from OpenAI. In a...
19:59
FIR Interview: William Beutler on PR and Wikipedia
Google searches link to Wikipedia more than any other website. It is the largest and most-read...
36:31
FIR #390: The Fall and Rise of NFTs
Based on the plunge in the value of NFTs last year and the evaporation of business on NFT...
15:50
ALP 222: How to handle extended payment term requests from agency clients
How do you deal with clients who ask for different payment terms than the ones your agency...
23:03
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