06/25/19: One Expert’s Approach To Authentic LGBTQ+ Marketing
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06/25/19: One Expert’s Approach To Authentic LGBTQ+ Marketing

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Descripción de 06/25/19: One Expert’s Approach To Authentic LGBTQ+ Marketing

Today, host Amy Guth talks with Teddy Heidt, founder and CEO of The Gauge Collective, about guarding against brand missteps in social content for LGBTQ+ community messaging and how brands can approach meaningful engagement all year. Plus: The U.S. Supreme Court will hear the case of a now-defunct Illinois health insurer, AbbVie is buying Botox-maker Allergan for $63 billion, Cameo lands $50 million in a deal led by Kleiner Perkins, California investor Stanton Road Capital is buying a Michigan Avenue office building and Chicago is no longer one of the weakest major city housing markets anymore. Find host @AmyGuth on Twitter and continue the conversation with hashtag #CrainsDailyGist.

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