1075: Understanding The Role of Intelligent Spend in B2B CSR Campaigns w/ Tifenn Dano Kwan
  • 20/08/2019
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1075: Understanding The Role of Intelligent Spend in B2B CSR Campaigns w/ Tifenn Dano Kwan

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Descripción de 1075: Understanding The Role of Intelligent Spend in B2B CSR Campaigns w/ Tifenn Dano Kwan

In this episode we talk to Tifenn Dano Kwan, Chief Marketing Officer at SAP Ariba and SAP Fieldglass.
This week only, you can get Sangram's newest book ABM is B2B is available for just $1.99.
Here are the 3 reasons you're going to want to get your hands on this book:
1) It has stories of 6 companies that took their ABM program from good to great
2) It introduces the TEAM framework that is time tested within 100's of companies
3) It shares 7 truths that every marketers and sales leader should know before they start doing ABM
If that's not enough, they are giving away 100% of the profits and $10 per review of the book to New Story charity.
Check it out here or just search ABM is B2B on Amazon.

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