#1352 How a killer Kickstarter campaign and a “Shark Tank” appearance got BetterBack to $3M in year ONE

You might remember hearing about an app years ago called Everest. It was an app for ambitious people and I kept hearing about it. It was designed to give driven people a way to set big goals for themselves and achieve it. Peter Thiel–Peter freaking Thiel–invested in the company and then it shut down. Well, Katherine Krug is one of the cofounders of that company and she says it's one of the many failures she's had in life. But you know what? Her latest company actually is really taking off. What does it do? Well, it's a device that helps improve your posture. Frankly, of all the businesses Katherine created, if you told me that's the one that was going to do it, I would be shocked. Katherine Krug is the founder of BetterBack, a brace that improves your posture, eases back pain, and improves your health. Katherine Krug is the founder of BetterBack, a brace that improves your posture, eases back pain, and improves your health. Sponsored byHostGator is your one-stop shop for all things web hosting. From design and marketing services to easy-to-use website builders, they are with you every step of the way. Thanks to their 24/7 – 365 days a year live support – which you can get via chat, phone and email – any and all questions you have can be answered in no time at all. HostGator offers unlimited disk space and bandwidth, an easy to use control panel, one click WordPress installs and more. Acuity Scheduling – Acuity Scheduling helps businesses offer and manage their appointments online. With this tool, you’ll be able to automate your client bookings, cancellations, reminders & even payments without sacrificing you soul. Plus, automated reminders and follow-ups eliminate your no-shows, and incentivize repeat bookings. Get an exclusive 45-day trial at AcuityScheduling.com/mixergy More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint