#14: I Want To Become A Conversion Optimizer – How To Start?
  • 21/04/2019
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#14: I Want To Become A Conversion Optimizer – How To Start?

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Descripción de #14: I Want To Become A Conversion Optimizer – How To Start?

Nils shares the story of how and why he started working in CRO, how to figure out if conversion optimization would be the right job for you and if it makes sense to start today. Plus, you’ll get a lot of learning resources to increase your skills.
Links:
Books:
The Lean Startup (Ries): https://amzn.to/2XjIadk
You Should Test That (Goward): https://amzn.to/2ZnBm00
Web Analytics 2.0 (Kaushik): https://amzn.to/2vkKN2R
Thinking, Fast And Slow (Kahneman): https://amzn.to/2ItB1Uq
Influence: The Psychology Of Persuasion (Cialdini): https://amzn.to/2VdwUln
Conversion Optimierung (Morys): https://amzn.to/2VaHc5J
Blogs:
CXL Blog: https://conversionxl.com/blog/
Copyblogger: https://www.copyblogger.com/blog/
HubSpot Marketing Blog: https://blog.hubspot.com/marketing
Conferences:
CXL Live: https://conversionxl.com/live/
Growth Marketing Summit: https://www.growthmarketingsummit.com/
Digital Elite Day: https://digitaleliteday.co.uk/
Other mentions:
Zest Chrome App: https://zest.is/
The LIFT Model: https://www.widerfunnel.com/lift-model/
CXL Institute: https://conversionxl.com/institute/
GoodUI: https://goodui.org/
People to follow:
Peep Laja: https://twitter.com/peeplaja
Talia Wolf: https://twitter.com/TaliaGw
Joanna Wiebe: https://twitter.com/copyhackers
Karl Gilis: https://twitter.com/AGConsult
The Izzi & Nils Show is a podcast for online marketing with a focus on conversion optimization / CRO and search engine optimization / SEO.

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