Amy Franko – author of The Modern Seller: Sell More and Increase Your Impact in the New Sales Economy Amy Franko and Bill Ringle discuss the ideas of the five modern selling skill sets that help small business leaders and others responsible for top-line growth rise above the competition.
>>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.
Top 3 Take Aways from this Interview Five roles to adopt for success in today’s competitive marketplace: Entrepreneurial, Holistic, Social, Ambassador, and Agile.
How to find the right prospects for clients, when buyer titles and responsibilities are often opaque.
What it means to serve ambassador responsibilities in business growth positions.
5 Roles of the Modern Seller by Amy Franko
Tweet-Ready Insights from this Episode
For whatever products or services we sell, we have to be able to stay ahead of our customer's expectations. >> #MQ4B Ep223 with Amy Franko (@AmyFranko), author of The Modern Seller
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If we can position ourselves to help our clients see ahead of the curve, we instantly become more valuable to them. >> #MQ4B Ep223 with Amy Franko (@AmyFranko), author of The Modern Seller
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Always start with what you know. >> #MQ4B Ep223 with Amy Franko (@AmyFranko), author of The Modern Seller
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In the role of an Ambassador: articulate the uniqueness of your brand and the lifetime value set to each customer. >> #MQ4B Ep223 with Amy Franko (@AmyFranko), author of The Modern Seller
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Make decision from the place where you want to be not necessarily where you are today. >> #MQ4B Ep223 with Amy Franko (@AmyFranko), author of The Modern Seller
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Always honor those things that you value the most. >> #MQ4B Ep223 with Amy Franko (@AmyFranko), author of The Modern Seller
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Sales leaders need to be the fabric of your organization. >> #MQ4B Ep223 with Amy Franko (@AmyFranko), author of The Modern Seller
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It's really tough to be successful when you are dealing with razor thin profit margins. >> #MQ4B Ep223 with Amy Franko (@AmyFranko), author of The Modern Seller
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Interview Insights
Read the Show Notes from this Episode Amy tells about her inspiration and how she influenced her to connect to her potential. [1:09]She tells how being the oldest among her four siblings, she had the leadership quality in her DNA. [3:08]Why in today’s business climate having a new fresh idea or definition to follow critical? [4:00]She shares how a question from her client suddenly made her realize what she was missing and how she learned a huge lesson. [5:30]How to handle a list of priorities in a single go. [9:15]She elaborates from her book “The Modern Seller”, the real concept of being a modern seller [11:44]Rather than price and product, what are the other three things you should look for? [13:40]The five roles required to be a modern seller: Agile, Entrepreneur, Holistic, Social and Ambassador. [16:56]Amy shares what an ambassador’s role is in greater detail. [21:00]My Quest for the Best Lighting Round [22:21]
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Expert Bio Amy Franko is a strategic sales expert working with professional services, insurance, and technology organizations to accelerate sales results. She’s a keynote speaker, sales strategist, and author specializing in B2B sales and sales leadership development. With over 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Her book of business includes some of the world’s most recognizable brands. Amy’s book, Amazon , is an Amazon best seller and was also named a 2018 top sales book by Top Sales World. Learn more and download a free chapter at www.amyfranko.com. Contact Info Web address: amyfranko.com
Travels from: Delaware, Ohio
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Books Authored by the Guest
Resources Mentioned During the Interview amyfranko.com
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