#71: Kathy Hodge-Kramer: Building an Aesthetic Business through Cross Referrals

Kathy Hodge-Kramer, RN, CANS and CEO of Pacific Northwest Aesthetics Academy speaks with Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy Podcast. In this episode, they talk about how to start your own medical spa or other aesthetics practice. Kathy provides practical advice and encouragement to anyone who wants to start their business as a side hustle while incurring little to no debt.  
 
Episode Highlights:
What is Kathy’s background? How did she transition from 27 years in critical care nursing to a career in aesthetic nursing and entrepreneurship?
Did Kathy start from scratch when starting her aesthetics practice and what did the process look like?
Kathy recommends starting this type of business as a side hustle to build clientele and then leverage cross-referrals to build the business. 
What are the requirements of an RN or NP for physician involvement at a med spa?
What's Kathy’s experience with lasers? Does she lease or purchase them?
Does laser hair removal involve a different type of laser?
How should someone structure things in terms of clinic size? How many rooms are needed, what's an average rental range and how much are startup costs?
What's the number of injections the average person should do to feel comfortable to professionally administer and how many injections do students typically complete during Kathy’s training program?
If somebody were to sign up for Kathy's program while residing in a different state, do they need a license to inject in both states?
 
3 Key Points:
Instead of focusing on high-dollar investments, focus on low-cost, high ROI services when opening a new aesthetics practice. 
Make your aesthetics practice a side hustle until you’ve built a solid client basis. Working somewhere that can provide a cross-referral is a great way to start.
When you know your worth, you can build a business that will allow you to design your own lifestyle. 
 
Tweetable Quotes:
“We actually recommend that you kind of make this your side hustle until you build the client base.” – Kathy Hodge-Kramer
“There are plenty of opportunities for training or services...finding those little dead spots are how you’re going to create a really successful business.” – Kathy Hodge-Kramer 
 
Resources Mentioned:
Pacific Northwest Aesthetics Academy Website: https://www.pnwaestheticsacademy.com/
Pacific Northwest Aesthetics Academy Facebook:
https://www.facebook.com/Pacific-Northwest-Aesthetics-Academy-1570117763303465/
Pacific Northwest Aesthetics Academy Instagram:
https://www.instagram.com/pnwaestheticsacademy/?hl=en  
 
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