Facebook’s Nona Jones returns to the podcast to talk about the best and worst practices churches and organizations use on social media, why online ministry is about more than just streaming content, and what the church and social media will be like post-COVID.
Welcome to Episode 351 of the podcast. Listen and access the show notes below or search for the Carey Nieuwhof Leadership Podcast on Apple Podcasts or wherever you get your podcasts and listen for free.
Plus, in this episode’s What I’m Thinking About segment, Carey shares three reasons why you may want to reconsider whether you should close your building after reopening it.
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Episode Links The Global Leadership Summit 2020 has been a year like never before, so this year’s Global Leadership Summit will be a Summit like never before, provided both in-person and as an enhanced digital experience. With the theme “You Have Influence,” 2020 GLS includes more than 15 world-class faculty including Craig Groeschel, Nona Jones, Nike director Beth Comstock, Sadie Robertson Huff, Bishop T.D. Jakes and Lysa TerKeurst.
We have never needed more encouragement, inspiration and skills to navigate our world, and these top-notch speakers will address how we can each lead through crisis. GLS 2020 will be telecast live in HD from Chicago to hundreds of host locations across the country or online on August 6-7.
Podcast listeners get $20 off the individual ticket rate now through August 6th when you use the code: CAREYPODCAST at GlobalLeadership.org.
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CONVERSATION LINKS From Social Media to Social Ministry by Nona Jones
Should You Close Your Church After Reopening? Rethinking Your Church Growth Strategy by Carey Nieuwhof
3 INSIGHTS FROM NONA 1. It’s time to re-evaluate what your building is for
Recent studies have found that it’s possible for people to deepen their faith outside a church building. With the impact of COVID, it’s time we ask, “What can people only get when they’re gathered inside a building?”
When we begin to think this way and ask this question, we rethink the traditional American model for church. Maybe you need to make your service more engaging. Maybe you need to change the goal of a Sunday morning. Give yourself permission to dream and make change right now.
2. Don’t use other churches as a benchmark
Not only is Nona an author and Head of Faith-Based Partnerships at Facebook, but she also pastors a church with her husband. Sometimes, when she talks about streaming technology, her husband asks how their church’s live stream numbers compare to other churches.
If you’re a lead pastor, that is probably the first question you would ask, as well. But Nona says it’s like comparing apples and oranges. Instead, determine the impact you want to make and what is excellence for your ministry.
3. Use TikTok For The Personal, Fun Side of Ministry and Life
Social media has opened tons of doors for doing ministry throughout the week. Facebook is great for creating groups and helping your members stay connected Monday through Saturday. Instagram is great for tracking with your congregation personally. But what about TikTok? Can it be used for ministry, too?
Isn’t TikTok just for dancing? Nona suggests using it as a tool to bring entertainment and fun. Now more than ever, people desire to see you as a real person before they’re willing to listen to your advice.
Quotes from Episode 351
For so long we've thought of church as a program. We've thought of it as a place, we've thought of it as a date, time, and location. - Nona Jones
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People have discovered that they can deepen their faith without being in a building. - Nona Jones
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For pastors who are so focused on the building, you really have to think, 'What can people get at this building that they cannot get digitally?' - Nona Jones
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It's not the gathering that transforms, it's the power of God. And God is not inhibited by an address. - Nona Jones
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There's a nagging sense among many church leaders that unless the building is open, the church isn't. @cnieuwhof
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On the plus side, people have definitely seen this as an opportunity to become more savvy about digital ministry. - Nona Jones
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On the minus side, people have still not yet understood that ministry can and should happen outside of the four walls of the church. - Nona Jones
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As a pastor, a lot of times we get very focused on being students of the Bible, students of other preachers, students of theology, and we overlook the need to become students of people. - Nona Jones
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An audience is passive, so it's important to have live streaming as part of your continuum of ministry, but don't let that be the big end. - Nona Jones
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If you only live stream, you're not discipling people. - Nona Jones
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If your mission is to fill buildings, then keep going with your strategy. But if your mission is to reach people, it might be time to rethink things. @cnieuwhof
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It doesn't take a leader to stop doing what's failed. But great leaders will find the courage to stop doing what's merely good to embrace what could be great. @cnieuwhof
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Read or Download the Transcript for Episode 351 Looking for a key quote? More of a reader?
Read or download a free PDF transcript of this episode here.
Watch Back Episodes of The Podcast on YouTube Select episodes of this podcast are now on YouTube. Our new YouTube Channel gives you a chance to watch some episodes, not just listen. We’ll add select episodes to YouTube as time goes on.
SIMPLIFY THE CHANGES YOU’RE GOING TO MAKE… Yes, there’s a ton of change happening right now. And it’s exhausting.
As complex as things are, having a simple framework to navigate the change will make the task ahead much easier.
If you want to position yourself for the future, my brand new online training, the 30-Day Pivot, will show you how to develop your agility as a leader and as an organization to position yourself for growth.
The 30-Day Pivot is a simple 3-step process you and your team can utilize every as often as every 30 days to respond to the change around you and capitalize on it.
In the 30-Day Pivot, you’ll learn: A simple 3-step process your team can use to arrive at your next pivot in 90 minutes or less.
An approach that fosters team-generated innovation.
An implementation and evaluation framework that will help your team move quickly and accurately.
I’ve led teams through multiple pivots, and in the 30 Day Pivot, I show you the strategy and framework you need to make quick, accurate and responsive moves that can position your organization for growth, even in the midst of deep uncertainty and change. Some organizations and churches will thrive in the new normal.
Others won’t.
While the future is uncertain, yours doesn’t have to be.
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Next Episode: Levi and Jennie Lusko Plus Albert Tate and Nicole Martin Levi and Jennie Lusko can tell you firsthand about the backlash they received when they decided to take a stand for racial reconciliation. Levi talks about the moment he realized the stage he preaches from was used for a KKK rally in the early 20th Century. Then, Albert Tate and Nicole Martin join the conversation for an open, honest discussion about how race is still a factor in their lives and ministry, and what white leaders can do about it.
Subscribe for free now so you won’t miss Episode 352.
The post CNLP 351: Nona Jones on the Best and Worst Practices for Social Media, Why Online Ministry is About More Than Streaming Content and Where Social Media is Going in the Next Few Years appeared first on CareyNieuwhof.com.
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