Nick Lawson

Nick Lawson

Rookie & The Vet: How to Run Successful Recap Meetings in Sponsorships Nick Lawson
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Rookie & The Vet: How to Run Successful Recap Meetings in Sponsorships

Recaps are a part of life in sponsorships. Your sponsors paid you money for a service, now...

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Rookie & The Vet: The Logo Slap Episode Nick Lawson
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Rookie & The Vet: The Logo Slap Episode

We've all heard the term in sponsorship, Logo Slap.... It's a vivid term used to...

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Rookie & The Vet: Diving into our BEST & WORST Moments in Sponsorships Nick Lawson
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Rookie & The Vet: Diving into our BEST & WORST Moments in Sponsorships

When you're in the sponsorship world for long enough, you will have some great days that...

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Rookie & The Vet: 2024 Super Bowl & Sponsorship Episode Nick Lawson
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Rookie & The Vet: 2024 Super Bowl & Sponsorship Episode

Love this episode each year, and 2024 SB brought some interesting items and trends. On this...

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Rookie & The Vet: How to manage problem clients in sponsorships Nick Lawson
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Rookie & The Vet: How to manage problem clients in sponsorships

We've all had them. Sometimes great clients will turn into problem ones quickly. It is...

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Rookie & The Vet: Staying Connected with Sponsors after the sale Nick Lawson
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Rookie & The Vet: Staying Connected with Sponsors after the sale

You did it. You closed that prospect. Now they are a bonafide sponsor of your team. The work is...

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Rookie & The Vet: How To Successfully Do Prospect Research In Sponsorship Nick Lawson
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Rookie & The Vet: How To Successfully Do Prospect Research In Sponsorship

Research in sales is key. We can't go into a pitch with little to no understanding of our...

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Rookie & The Vet: Our 2024 New Year's Resolutions for Sponsorship Nick Lawson
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Rookie & The Vet: Our 2024 New Year's Resolutions for Sponsorship

New Year's Resolutions are a funny thing. While a great way to reset the year, we also...

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Rookie & The Vet: Navigating Long Term Contracts in Sponsorships Nick Lawson
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Rookie & The Vet: Navigating Long Term Contracts in Sponsorships

In sponsorships, our job is to generate revenue for our organization through the value we bring...

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Rookie & The Vet: 3 Must Ask Questions to Help Set Sponsor Expectations Nick Lawson
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Rookie & The Vet: 3 Must Ask Questions to Help Set Sponsor Expectations

If we can't understand what a sponsor is measuring us on, how can we expect to drive results...

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Rookie & The Vet: How to think about in-kind/trade in sponsorships Nick Lawson
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Rookie & The Vet: How to think about in-kind/trade in sponsorships

Trade & in-kind is a part of sponsorship life. And while there can be some benefits to receiving...

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Rookie & The Vet: How to Tweak your Follow-Up Strategy to Close More Deals Nick Lawson
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Rookie & The Vet: How to Tweak your Follow-Up Strategy to Close More Deals

They say it takes 7-10 touchpoints to close a prospect on average. But lately, it seems like...

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Rookie & The Vet: How to Deal with Sponsor Misalignment Nick Lawson
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Rookie & The Vet: How to Deal with Sponsor Misalignment

Whether it is on ideals or outcomes, our sponsors must be aligned with our team and fanbase...

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Rookie & The Vet: Qualitative VS. Quantitative Results for Sponsors Nick Lawson
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Rookie & The Vet: Qualitative VS. Quantitative Results for Sponsors

Knowing your sponsor's goals for the partnership is the first and most vital part of the...

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Rookie & The Vet: Diving Into Casino & Gaming Partners with Jose Garcia Nick Lawson
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Rookie & The Vet: Diving Into Casino & Gaming Partners with Jose Garcia

Gaming & casino sponsorship is one of the fastest-growing verticals in our industry. But what...

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Rookie & The Vet: Reaching the right person in sponsorship sales prospecting Nick Lawson
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Rookie & The Vet: Reaching the right person in sponsorship sales prospecting

You have a list full of potential sponsors and brands. You're excited to get started...

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Rookie & The Vet: How to Handle Unsold Inventory in Sponsorship Nick Lawson
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Rookie & The Vet: How to Handle Unsold Inventory in Sponsorship

If you're in the sponsorship industry, you've been there. The season is fast...

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Rookie & The Vet: How To Segment Prospecting In Sports Sponsorships Nick Lawson
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Rookie & The Vet: How To Segment Prospecting In Sports Sponsorships

Being efficient and effective in your off-season sales prospecting is a foundation for hitting...

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Rookie & The Vet: How to structure your initial sales meeting in sponsorships Nick Lawson
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Rookie & The Vet: How to structure your initial sales meeting in sponsorships

You've done the work, made the calls, and got your first meeting with a prospect in...

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Rookie & The Vet: Diving into a younger perspective on sports with Andrew Rush Nick Lawson
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Rookie & The Vet: Diving into a younger perspective on sports with Andrew Rush

As sports teams, making sure we understand the viewing and consuming habits of the next...

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