The new sound of 98.1 FM aggressively and enthusiastically takes on the challenge of meeting the musical and information needs of todayâ??s young generation. 98.1 "The One" is remapping the soundscape of Barbadian Radio98.1 FM also highlights talented and creative young people - the athletes, the artists, the young entrepreneurs at the primary and secondary school level, those involved in extra-curricular activities like cadets and guiding, dance and drama - all packaged with the best in dancehall, hip hop and Caribbean sounds.
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The station plays the hottest music and features vibrant young personalities in touch with their target audience. The HOTT 95.3 FM format also includes specially produced news packages for the young active listener. Broadcasting on 953. FM, the station is the number one choice for audiences under 35.
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