Focus on What You Want, Not What You Don't Want with Rob Berkley & Jesse Cannone

Focus on What You Want, Not What You Don't Want with Rob Berkley & Jesse Cannone: Having a plan for getting to reach your goals is vital and Rob Berkley advocates in his success workshops that writing down your goals is key to establishing the framework on which to move forward towards them. But the focus must not be on what you don't want; for example, by focusing on the weight you need to lose instead of how how you will be when you lose the weight puts the emphasis on the negative, and often one ends of getting more of the negative when that is the focus. Jesse Cannone, founder of the Healthy Back Institute, knows this first hand from his business life and from his efforts to maintain a fitness level that gives him the energy to survive in our hectic work-a-day world. About Robert C. Berkley: Rob is an executive coach and management consultant with over 10-years of experience coaching senior executives and leadership teams. His practice focuses on corporate leadership, executive teams, corporate boards and corporate evolution. In his over 21 years of professional experience, he has been a successful entrepreneur, board director both public and private, corporate leader (CEO, CIO) and executive coach. Prior to establishing his present coaching and consulting practice, Rob served as global CIO for the technology division of Pearson (a British media corporation that includes The Financial Times, Prentice Hall Books, Penguin Books and many other well-known media properties.) Prior to Pearson, he was CIO and senior vice president of technology management for Simon & Schuster. Other experience includes vice president and senior technology architect at Banker’s Trust; director of a management consultancy focused on the development and launch of technology products; and, before that, he was co-founder and CEO of The Fusion Systems Group, a Wall Street systems integrator responsible for introducing trader workstation technology to financial firms.