Functional Food As Medicine: Selling the 5 Personas

Welcome to the Evolution of Medicine podcast! In this episode, we sit down with the indomitable Shilpa P. Saxena, MD, who brings her expert knowledge and wit to a conversation on a hot topic in our industry: functional foods. She sees functional foods as an “idiot-proof” entry-level therapy for functional medicine and describes the five patient personas who are perfect candidates. You’ll be surprised how many patients fit into these categories! In addition, Dr. Saxena talks about leadership in functional medicine, and how her perspective on her own style of leading has changed over the years. It was a fascinating 30-minute conversation with one of functional medicine’s finest—you’re sure to enjoy it! Highlights include:
Why functional foods are an idiot-proof entry-level therapy for functional medicine
The five patient personas Dr. Saxena has developed and how to engage them with functional foods
Dr. Saxena’s new perspective on leadership, and what she had to realize about herself in order to become a more effective leader in both her professional and personal life
What functional medicine practitioners need to master in their leadership of staff and patient communities move the practice of functional medicine forward
Resources mentioned in this podcast: lifestylematrix.com goevomed.com/gvt