How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale
  • 10/04/2017
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How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale

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Descripción de How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale

Lauren Naturale shares her expert insights into how Merriam-Webster has developed one of the most powerful and unique brand voices in the industry - which has led to major social media growth. Their Twitter account alone has grown by more than 200,000 followers in just one year - gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way. In this episode, you'll learn all about how you can create a powerful brand voice of your own. About the Show: The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Brian Peters and Hailley Griffis each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Your ratings and reviews on iTunes mean the world to us! Check us out on Instagram - @buffer

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