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How TechCrunch Approaches Video Marketing & Trends to Watch for in Video - Travis Bernard
  • 20/03/2017
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How TechCrunch Approaches Video Marketing & Trends to Watch for in Video - Travis Bernard

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Descripción de How TechCrunch Approaches Video Marketing & Trends to Watch for in Video - Travis Bernard

Travis Bernard - TechCrunch Director of Audience Development - gives us an insider look into how his team at TechCrunch approaches video marketing in 2017. Travis also shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video. In 2016, TechCrunch found that more than 8 billion videos (equating to roughly 100 million hours of video) are watched on Facebook every day. What’s even more eye-opening is that numerous studies have found that online videos will account for more than 80% of all consumer internet traffic by 2020. The time to jump on the video trend is now!  About the Show: The Science of Social Media is a podcast for marketers and brands interested in learning about new and exciting ways to implement social media marketing across a variety of platforms and industries. Join Buffer hosts Hailley, Brian, and Kevan each week as they interview some of the best marketers from brands and businesses that are leading the way in social media innovation and experimentation around the world. We promise to keep it fun, insightful, interesting, and most of all, actionable. The Science of Social Media is a podcast presented by the social media publishing and analytics tool, Buffer. We'd love for you to check out the detailed show notes at www.buffer.com/podcast Your ratings and reviews on iTunes mean the world to us! Check us out on Instagram - @buffer

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