How I Built This

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How I Built This

Suitsupply: Fokke de Jong

When Fokke de Jong started selling suits out of his dorm room in Amsterdam in the late 90's, he...

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HIBT Lab! Hevesh5: Lily Hevesh

Lily Hevesh never could have imagined that the videos of domino tricks she started posting for...

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Manduka: Peter Sterios

Peter Sterios discovered yoga by accident when he was in college, and wound up—also by...

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HIBT Lab! Ursa Major: Joe Laurienti

Joe Laurienti, a former SpaceX and Blue Origin engineer, launched Ursa Major in 2015 with the...

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Halo Top Ice Cream: Justin Woolverton

In one of the most remarkable feats ever performed by a frozen dessert, Halo Top ice cream became...

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HIBT Lab! New Culture: Matt Gibson and Inja Radman

It’s hard not to love cheese: feta, brie, gruyère, parmesan, pepper jack, mozzarella,...

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Orangetheory Fitness: Ellen Latham

Ellen Latham would probably have been happy teaching classes at her popular fitness studio in...

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HIBT Lab! Nas Company: Nuseir Yassin

In 2016, Nuseir Yassin quit his cushy tech job to embark on a journey around the globe. The idea...

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Twilio: Jeff Lawson

When Jeff Lawson co-founded Twilio in 2008, he had already been through a series of start-ups....

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ICYMI... HIBT Lab! Climeworks: Jan Wurzbacher

According to the 2022 report from the Intergovernmental Panel on Climate Change (IPCC), the world...

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Sun Bum: Tom Rinks

Tom Rinks not only understands the art of branding, he can explain it with the passion and...

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HIBT Lab! Slutty Vegan: Pinky Cole

It’s hard to miss a Slutty Vegan when you’re driving past one.  No, we’re not talking about a...

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Food52: Amanda Hesser (2021)

In the early 1990s, as Amanda Hesser's college friends were interviewing for their first cubicle...

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HIBT Lab! Saysh: Wes and Allyson Felix

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a...

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Xero Shoes: Steven Sashen and Lena Phoenix

In 2007, Steven Sashen went on a 5K run in his bare feet, an experience that felt so surprisingly...

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HIBT Lab! Too Good To Go: Lucie Basch

Collaboration is the new competition: that was French entrepreneur Lucie Basch’s philosophy when...

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Michael Kors: Michael Kors

As a teenager, Michael Kors filled his notebooks with dress designs and doodles of his own...

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HIBT Lab! The Confess Project: Lorenzo Lewis

Barbers have played a central role in the Black community throughout American history....

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Politico & Axios: Jim VandeHei

Before Jim VandeHei co-founded the media company Politico, the only thing he’d managed was the...

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HIBT Lab! Boom Supersonic: Blake Scholl

Commercial air travel has been stuck below the sound barrier for about 20 years, since the...

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