Marketing Smarts from MarketingProfs

How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]

Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this...

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How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts

Are you ready to build a content hub? Just press the record button. George B. Thomas talks with...

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How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]

Brand voice has become top-of-mind in marketing as more and more people support businesses that...

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CMO, the Toughest Job in the World: Jamie Gier on Marketing Smarts [Podcast]

Jamie Gier joins us for this episode of Marketing Smarts to talk about what the event industry...

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A New Approach to Social Media: Aaron Templer on Marketing Smarts [Podcast]

It's time for marketers to approach social media in a new way. According to Aaron Templer, the...

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Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]

Mia Masson talks about the upheaval the event industry has experienced over the past two years,...

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What to Do Before You Launch: Jimmy Rose on Marketing Smarts [Podcast]

Before you create a product, you have to create an audience, advises Jimmy Rose of Content Snare....

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The Importance of Revenue Operations in Your Organization: Jen Spencer on MarketingSmarts [Podcast]

The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer,...

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The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts [Podcast]

Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez...

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Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast]

Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The...

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Building Positive Company Culture While Intentionally Staying Small: Rob Simone on Marketing Smarts

When you create an agency in two days--as Rob Simone did with Summer Friday--you want it to be...

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Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts [Podcast]

Sometimes strategic marketing means putting your budget somewhere that isn't your own products....

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SEO, Sleeping Outside, and Super Tuscan Wine: Wil Reynolds on Marketing Smarts [Podcast]

The cutting edge of search may have moved beyond keywords and links to deciphering what Google...

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The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]

Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our...

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Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]

How do you go from marketing to creating a better audience experience? Oli Gardner shares his...

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The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]

Upcoming B2B Forum speaker Mitch Joel talks about "The Great Compression" of business technology,...

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The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]

Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how...

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The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts [Podcast]

How do small and medium-sized businesses begin to take a bite out of the digital world? Author...

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The Power and Value of Brand: Maggie Gross on Marketing Smarts [Podcast]

Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte...

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B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts [Podcast]

Executive-level strategist and best-selling author Chris Brogan lays a course for big B2B...

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