The Rebel Speaker Podcast | Public Speaking, Prese

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The Rebel Speaker Podcast | Public Speaking, Prese

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How to Keep Your Messaging Relevant During a Turbulent Economy

Can we talk about how batshit bananas the current economic climate is?  Online business is...

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Expert Enough: Navigating the 3 Stages of Expertise

“I don't know if I'm expert enough.” “Oh, really?”  As soon as I hear this phrase, I...

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Expertise Matters: Defying Marketing Topes In Online Business

Have you ever thought that one of the reasons that you're hesitant to market and put your...

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Why Doing Good Work Isn't Enough

Wouldn’t it be lovely if people recognized your expertise and hired you on the spot?...

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Market Like An Expert: 3 Specific Reasons to Market Your Expertise

“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the...

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Moving From Giving To Asking: Navigating Marketing's Tricky Transition

This is gonna get awkward.  There's always a time in marketing when you reach this awkward...

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How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)

This anniversary really snuck up on me. I realized the other morning that it has been five years...

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The Missing Puzzle Piece in Your Marketing Message

Your marketing message is a bit like a puzzle.  There are multiple pieces that come together in...

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Dispelling Messaging Myths: The Power of Misconceptions

No one understands your work quite like you do.  What you consider common knowledge, your...

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How To Address Pain Points Without Being A Jerk

Do you hate the idea of pressing on people's pain points?   Agitating the pain so that the only...

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Wanna Break Up with Social Media 💔

A special invite to the Make Marketing Suck Less Virtual Event?  Social media feels like a 20-lb...

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Tapping Into The Customer Awareness Spectrum To Market With Intention

Who are you talking to?  And I don't mean just your right-fit client. You probably know that...

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Voice of Customer: The Most Overlooked Piece of the Marketing Message

The foundation for all your messaging is something that is so often overlooked and skipped by...

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Navigating The Sh!t Show: Business and Personal Highlights of 2023

We made it.   This has been quite a year.  It's been unlike any year that I have seen in...

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Marketing Reality Check: The “Underpants Gnome Strategy”

There's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids...

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The Challenges of Overmarketing: How To Do Less But Better

 If you scroll through social media, there are a heck of a lot of marketing experts all screaming...

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The Art of Tweaking and Evolving Your Marketing & Messaging Strategy

All-or-nothing thinking is a scourge when it comes to messaging and marketing for your business....

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