From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
You are the business owner who gets results for your clients. You're masterful at what you...
12:21
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
You are the business owner who gets results for your clients. You're masterful at what you...
12:21
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
Do you feel like an overlooked expert? Have you ever thought, “I am great at what I do! So, why...
18:52
How to Keep Your Messaging Relevant During a Turbulent Economy
Can we talk about how batshit bananas the current economic climate is? Online business is...
13:59
Expert Enough: Navigating the 3 Stages of Expertise
“I don't know if I'm expert enough.” “Oh, really?” As soon as I hear this phrase, I...
14:25
Expertise Matters: Defying Marketing Topes In Online Business
Have you ever thought that one of the reasons that you're hesitant to market and put your...
18:58
Why Doing Good Work Isn't Enough
Wouldn’t it be lovely if people recognized your expertise and hired you on the spot?...
03:45
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the...
13:57
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
This is gonna get awkward. There's always a time in marketing when you reach this awkward...
17:12
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
This anniversary really snuck up on me. I realized the other morning that it has been five years...
17:20
The Missing Puzzle Piece in Your Marketing Message
Your marketing message is a bit like a puzzle. There are multiple pieces that come together in...
09:03
Dispelling Messaging Myths: The Power of Misconceptions
No one understands your work quite like you do. What you consider common knowledge, your...
13:13
How To Address Pain Points Without Being A Jerk
Do you hate the idea of pressing on people's pain points? Agitating the pain so that the only...
12:48
Wanna Break Up with Social Media 💔
A special invite to the Make Marketing Suck Less Virtual Event? Social media feels like a 20-lb...
02:32
Tapping Into The Customer Awareness Spectrum To Market With Intention
Who are you talking to? And I don't mean just your right-fit client. You probably know that...
14:28
Voice of Customer: The Most Overlooked Piece of the Marketing Message
The foundation for all your messaging is something that is so often overlooked and skipped by...
18:55
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Happy 2024, Expert! I'm noticing something that I never thought I would see in online...
12:42
Navigating The Sh!t Show: Business and Personal Highlights of 2023
We made it. This has been quite a year. It's been unlike any year that I have seen in...
17:17
Marketing Reality Check: The “Underpants Gnome Strategy”
There's a famous episode of South Park where gnomes are stealing the kids' underpants. The kids...
10:42
The Challenges of Overmarketing: How To Do Less But Better
If you scroll through social media, there are a heck of a lot of marketing experts all screaming...
01:00:04
The Art of Tweaking and Evolving Your Marketing & Messaging Strategy
All-or-nothing thinking is a scourge when it comes to messaging and marketing for your business....
11:42
What’s Your Mental Diet
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