The Science of Social Media

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The Science of Social Media

Adapt and Thrive — Social Media Advice to Get You Through (Part Two)

This week we’re jumping back into our Buffer Session on how to adapt your social media strategy...

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Adapt and Thrive — Social Media Advice to Get You Through (Part One)

Now more than ever social media may be one of your most important channels for connecting with...

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Why Brands Shouldn't Overlook Pinterest (Plus 3 Strategies You Can Use Today)

When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even...

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What’s Next for Instagram? New Strategies to Make Your Brand Stand Out

"I feel like I’m getting tired of Instagram and I get the feeling other people are too."  This...

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How a VP of Marketing Looks at Social Media Metrics

What metrics really matter to social media marketers and marketing leaders? We’re really...

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Social Media Management in Times of Crisis

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not...

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Encore: Inside the Facebook Ads of Your Competitors

(Right now we’re working on creating a brand new, refreshed version of The Science of Social...

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Encore: A Crash Course in Microcopy for Social Media Captions

(Right now we’re working on creating a brand new, refreshed version of  The Science of Social...

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Encore: Marie Kondo-ing Your LinkedIn — The LinkedIn Audit Blueprint to Help Your Profile Shine

(Right now we’re working on creating a brand new, refreshed version of The Science of Social...

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Find the Best Times to Post on Social Media

Does the timing of your social media posts still matter? Here at Buffer, we think so! And in...

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How to discover what works: Our guide to social media experiments

Over the years, we’ve shared plenty of tips and tactics to help you with social media marketing...

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How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature)

Do you have a burning question about the Instagram algorithm? If you do, chances are it may have...

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11 Thumb-Stopping Instagram Stories Design Tips

Instagram Stories has over 500 million daily active users, meaning half of Instagram’s overall...

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How Brands Can Leverage Pinterest To Make Sales

Did you know: Pinterest is such a key part of the buying journey for its users that over 90...

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Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer

(This week, we're re-airing our top episode of the year. Thank you for being along for the ride...

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Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

(This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the...

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Introducing: Breaking Brand, Episode One

Today, we have a special episode for you — something a bit different than usual. We’d love to...

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The Best Instagram Stories of 2019

Instagram Stories was one of the most dynamic social media channels in 2019. So much happened...

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Why social commerce will rule social media in 2020

What will the future hold for social media?  We have a pretty good guess that social commerce...

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The Complete, Actionable Guide to Marketing Personas

Marketing personas are the foundation that holds your strategy and messaging together.  This...

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