Why a Data-driven Approach Can Enhance the Art of Logo Design
Research from Wharton’s Ryan Dew uses machine learning to help companies develop logos that are...
13:54
Podcasts de research
Is There a Replication Crisis in Research?
A recent study co-led by Wharton's Gideon Nave attempted to replicate social science experiments...
20:00
Why Companies Must Manage Environmental, Social and Governance Risks
Companies are increasingly paying attention to environmental, social and governance risks, as...
30:39
Among Top Math Students, Why Does a Gender Gap Persist?
New Wharton research looks at the gender gap among high-achieving math students and its potential...
10:59
Improving U.S. Infrastructure: Getting Past the ‘Coupon Effect’
Former White House infrastructure adviser D.J. Gribbin and Wharton's Kent Smetters discuss the...
51:24
Why Omnichannel Retailers Face a Steep Learning Curve
Both traditional and digital-first retailers know they need to provide a true omnichannel...
12:33
Who Is the Most Trustworthy? The Guilt Prone
Guilt isn’t always a positive trait, but one thing it does do is make people more conscientious...
24:37
How Congress Can Reclaim Its Power
The role of Congress in federal governance has weakened in recent years, but it could gain more...
15:12
How to Find Value in Every Customer
Companies have high-value customers and low-value ones, but they all matter for businesses that...
21:24
Emotional Rescue: How Brands Can Create Stronger Customer Bonds
Brands have long understood that making consumers feel something about their products is a great...
20:49
When Giving Means Losing: Do Charitable Promotions Pay Off?
Firms often run philanthropic campaigns in hopes of increasing customer loyalty and purchases....
11:47
Exit Line: The Effects of Employee Turnover on Manufacturing
High employee turnover rates in manufacturing can cost companies hundreds of millions of dollars....
17:46
How Cities Can Create the Next Silicon Valley
What will it take for a city to become the next Silicon Valley? New Wharton research identifies...
26:21
Finding the Virtue in Private Equity Firms
Many view private equity firms as villainous actors intent on the singular goal of profit. But...
07:11
Cracking the Code on Brand Growth
The battle for business growth does not start online or on store shelves. Rather, it takes place...
30:08
What Motivates Workers in the Gig Economy?
New Wharton research aims to improve predictions about gig economy labor supply and to shed light...
26:25
Is There Really Wisdom in the Crowd?
New Wharton research says that a better way to crowdsource ideas is to avoid the most popular...
06:21
Are Weaker Fuel Economy Standards Based on Faulty Logic?
A new study coauthored by Wharton’s Arthur van Benthem contends that the Trump Administration’s...
21:29
Using Blockchain: A Strategic Roadmap for Companies
Saikat Chaudhuri from Wharton's Mack Institute discusses the promise and potential pitfalls of...
20:57
Which Countries Ranked Highest This Year?
Cleanliness, safety and progressive business environments are a boon to nations’ brands, while...
24:11
Premium
Plus