Episode #010 - English Learning for Curious Minds
The Most Successful Advertising Slogans of All Time
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Today we take a look at three of the most successful advertising slogans of all time. We'll take a look at how they work, why they work, and we'll go through any clever twists on language that they use.
In today's episode we cover:
The importance of Christmas for some kinds of retailers
Branding and why people buy certain types of products instead of another
Nike's slogan, and how it makes you believe you can do anything
The Dollar Shave Club slogan, and how it twists language in a playful way
The Ronseal slogan, and how it appeals to a uniquely British sense of humour
The story of when a translation of the McDonald's slogan went wrong in one of the biggest markets in the world
Key vocabulary: Scurrying, Step ahead of the game, Boom time, Manically, Stand out, Boils down, Intangible, Craft, Catchy, Bite-sized, Bite-sized, Aspirational, Twists on language, Key, Going strong, Empowering, Reinforces, Empower, Price tag, Conglomerate, Varnish, Sealant, Tin, Live up to, Self-deprecation, Putting oneself down, Catapulted, Common parlance, Implication
Dollar Shave Club video: https://www.youtube.com/watch?v=ZUG9qYTJMsI
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Full transcript and key vocabulary available on the website www.leonardoenglish.com/podcasts/the-most-successful-advertising-slogans-of-all-time
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More about Leonardo English and the English for Curious Minds podcast
Learning English shouldn't be boring. It should open your mind.
English Learning for Curious Minds is a podcast aimed at intermediate level English speakers and above, where listeners learn fascinating things about the world while learning English.
There's no small-talk, no boring grammar exercises or vocabulary drills.
You'll learn English by listening, by hearing real conversations and real English, spoken by native speakers, and at a speed you can understand.
Listeners can subscribe to Leonardo English to get a copy of the transcript and key vocabulary for every podcast.
It's English learning, but for curious minds.
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