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Unlocking the Marketing Success Algorithm in the Insurance Sector like India’s Max Life Insurance
  • 19/04/2021
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Unlocking the Marketing Success Algorithm in the Insurance Sector like India’s Max Life Insurance

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Descripción de Unlocking the Marketing Success Algorithm in the Insurance Sector like India’s Max Life Insurance

The pandemic has highlighted the importance of health and life insurance. Digital transformation and personalization have become critical levers of growth for insurance brands; in the absence of a physical connection with their customers.
Max Life Insurance Co. Ltd. is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd.  Max Life offers comprehensive life insurance protection and long-term savings plans through its multichannel distribution including agency and other distribution partners.
We caught up with Sameer Jain, AVP- Digital Marketing at Max Life Insurance to understand how digital transformation and marketing automation have changed the game for insurance companies over the past year.
Sameer shared his thoughts on:
How the insurance sector has transitioned over the past year
Changes in customer behavior observed while engaging digitally with them
Challenges encountered due to the change in customer behavior across digital touchpoints and how they were addressed
The necessity to provide a personalized experience to all the customers across all touchpoints in the absence of physical connect
Trends and innovations to look out for in the automation space in 2021 and beyond

Tune in to learn how understanding customer behavior and effectively engaging with them on the relevant touchpoints has proved to be a gamechanger for insurance brands.

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