What is Factor Investing and Why do so Many use this Strategy

In episode 279 of Financially Simple, Justin talks to Chris Steward about Factor Investing.
Is there a good way to invest, or is it down to luck and the markets? Justin and Chris discuss Factor Investing, what it is and how best to approach it as a small business owner.
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TIME INDEX:
01:29 - What is Factor Investing and Why do so Many use this Strategy
02:44 - What is a Factor
04:10 - What is Market Cap
05:15 - The Capital Asset Pricing Model
09:15 - Small Caps
13:05 - Value Investing
14:51 - Is Three factor Modelling Still Relevant
17:16 - The Five Factor Model: Profitability
19:42 - What is Good Investing
23:04 - Wrap Up
 
RESOURCES:
Financially Simple Educational Website
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Financially Simple podcasts are recorded on a Blue Yeti Microphone & Samsung Notebook 9.
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Chris Steward
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BIO:
Host Justin Goodbread, Certified Financial Planner, Certified Exit Planning Advisor, Certified Value Growth Advisor. He is a serial entrepreneur, author, speaker, educator, Investopedia Top 100 advisor, and business strategist with over 20 years of experience. Justin owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.